AMAZON has announced it is entering the car market.
Hyundai and Amazon announced a partnership on Thursday that will see Hyundai vehicles available on the Amazon marketplace.
Prospective Hyundai owners can shop, spec, and purchase a car through Amazon and schedule its delivery to a Hyundai dealership.
The new agreement is an expansion of a deal struck two years ago that saw Hyundai expanding its digital showroom to Amazon.
In that deal, customers could only configure and calculate prices before having to go to a dealership to close the deal.
Hyundai’s first digital showroom with Amazon was set up in 2018.
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The latest version was announced at the Los Angeles Auto Show.
In the agreement, starting with 2025 Hyundai vehicles, owners will be able to access Amazon’s Alexa voice assistant in their cars.
“Partnering with one of the world’s most customer-centric organizations unlocks incredible opportunities,” Hyundai Motor CEO Jay Chang said in a statement.
“We continue to expand our portfolio, grow our sales network, transition to electrification, and realize the future of smart mobility.”
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The move comes as car manufacturers begin to test the concept of selling cars without a dealership.
Tesla has been massively successful with this business model, selling their cars exclusively online.
Ford has also begun to dabble in this idea as well in an attempt to prevent massive dealership markups on new cars.
If successful, Hyundai could follow in Tesla’s footsteps and completely abandon physical dealerships.
Hyundai cars will begin to go on sale on Amazon in the second half of 2024.
Other brands will follow Hyundai in the months after.
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