Family Dollar customers will see major change in October as CMO says they want to help ‘shoppers do more’

FAMILY Dollar is making October less spooky for its customers with a digital revamp. 

The discount chain plans to propel its brick-and-mortar business forward with a major digital change.

A new mobile app is set to revitalize Family Dollar's customer experience


A new mobile app is set to revitalize Family Dollar’s customer experienceCredit: Getty

Family Dollar announced customers will see a new mobile shopping – and saving – experience.

The store plans to relaunch the app to bring a “fresh interface and enhanced navigation,” including facilitating managing coupons with a redesigned wallet feature. 

Customers will be able to explore engaging weekly ads and quickly locate products with intelligent searches.


“At Family Dollar, we wake up every day focused on how we can help our shoppers do more and save more, and this app is one more way we’ll be able to deliver on that promise,” said Emily Turner, chief marketing officer. 

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Executives from Family Dollar aren’t holding back with their hopes for the future, including expanding the digital overhaul to its sister company, Dollar Tree, according to Bobby Aflatooni, chief information officer. 

“The launch of our new Family Dollar app is one more step in the digital transformation currently underway at Dollar Tree and Family Dollar,” said Aflatooni. 


In 2021, Family Dollar launched Chesapeake Media Group, enabling brands to promote their products to millions of customers. 

Retail chains are increasingly utilizing their loyal customer base to maximize revenue.

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The revitalized Family Dollar app is the latest move by the company to grow its store footprint and improve its product assortment throughout locations.

The company has opened 118 new locations and completed 276 Family Dollar renovation projects.

The app launch promises to ironclad Family Dollar’s physical growth for the digital consumer. 

But there’s more in store for the discount retailer.

The company plans to rollout more app features in early 2024, like in-app e-commerce, personalization capabilities, and an evolved rewards experience.

They plan to continue to pivot with the demands of modern customers.


Although the technological shift has been underway since the launch of Family Dollar’s media company, a new CEO might be to thank for the company’s record sales. 

Last January, Dollar Tree appointed Rick Dreiling as CEO after Mike Witynski stepped down.

In its most recent earnings, the variety store chain reported same-store sales increased 7.8 percent while Family Dollar grew 5.8 percent.

Overall, the company reported an 8.2 percent increase in sales year over year to $7.32billion.

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In other news, Dollar General announced ‘promotional markdowns’ in reaction to underwhelming second-quarter financials and excess inventory. 

The popular discount chain has also promoted several employees in an effort to enhance customer experience. 

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