During Black History Month each year, companies come up with a variety of ways to uplift the lives and culture of Black Americans.
Of course, in a nod to capitalism, many of those organizations use the 28-day celebration—29, when we’re lucky to get a Leap Year—as a marketing tactic to lure in buyers, then ditch the call for diversity once March rolls around.
Others miss the mark entirely with grandiose statements that come across as over-the-top and insincere, performative for the sake of appearing inclusive. Then, there are other companies that are too scared to even try, and completely disregard Black History Month in their marketing plans.
Source: The Daily Beast
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