The smartest thing that any celebrity could ever do is to launch an alcohol line. Well, it may not be the smartest business decision—alcohol, and the food and beverage industry in general, is a notoriously crowded space—but it’s a move that I certainly enjoy, and therefore is the smartest way to appeal to me.
I wasn’t old enough to drink (brag) when Real Housewives of New York alum Ramona Singer had her line of pinot grigio, aptly titled Ramona Pinot Grigio, which is now but a distant memory outside of Singer’s $100-a-month storage space. But I still regularly patrol online marketplaces looking for a bottle that might have been collecting dust in someone’s cellar for years. I’ve come to peace with the fact that the exorbitant amount of money that I’d throw down on this relic means I should never have children.
If a celeb puts their name on a bottle, I’m keen to try it. I’m a beverage fiend, after all. Mary J. Blige’s Sun Goddess wine is divine. Kendall Jenner’s 818 is as mundane as she is. I won’t buy Ryan Reynolds’ Aviation gin on principle, but I’ve finagled my way into trying it for free. Mariah Carey’s Black Irish liqueur? Come on, you think I was born yesterday? It’s delectable.
Source: The Daily Beast
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