‘Only seen it once,’ moan Walmart shoppers after Snoop Dogg sues retailer for ‘keeping his cereal off shelves’

SNOOP Dogg and Master P have sued Walmart and Post Consumer Brands for allegedly working together to keep a cereal brand they created off the shelves.

The rappers are being represented by attorney Ben Crump, claiming that Post Foods used “deceptive practices” to encourage Walmart to keep the cereal in the stock room. 

Snoop Dogg and Master P have sued Walmart and Post Consumer Brands for allegedly working together to keep their cereal off shelves


Snoop Dogg and Master P have sued Walmart and Post Consumer Brands for allegedly working together to keep their cereal off shelvesCredit: Snoop Cereal
Snoop and Master P created Broadus Foods in 2022


Snoop and Master P created Broadus Foods in 2022Credit: Instagram/camm_williamson_

Snoop and Master P created Broadus Foods in 2022 which has two brands Snoop Cereal and Momma Snoop.

Broadus Foods is seeking damages in the lawsuit as it claims Snoop Cereal was sabotaged from being successful in Walmart stores. 

Snoop and Master P struck a deal with Post for the cereal brand and they believe they secretly worked with Walmart to make sure it didn’t sell.

The lawsuit claims that Post “ensured that Snoop Cereal would not be available to consumers” along with “incur exorbitant costs that would eliminate any profit.”

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“Essentially, because Snoop Dogg and Master refused to sell Snoop Cereal in totality, Post entered [a] false arrangement where they could choke Broadus Foods out of the market, thereby preventing Snoop Cereal from being sold or produced by any competitor,” a Tuesday complaint from Crump said, Billboard reported. 

Crump claimed an investigation found that the cereal was coded for employees to not put it on the shelves. 

“However, upon further investigation by store employees, each of these stores had several boxes of Snoop Cereal in their stockrooms that were coded to not be put out on the store shelves,” Crump’s complaint added.

“Unlike the other Post branded boxes of cereal around them, these Snoop Cereal boxes had been in the stockrooms for months without ever being made available to customers.”

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According to the lawsuit, Snoop and Master P launched their brand and cereal to “add diversity to the food industry” and create a “legacy” that they could leave behind for their families.

Portions of the cereal’s profit are donated to charities such as ‘Door of Hope’, according to their website. 

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When the pair approached Post about the production and distribution partnership, they claimed that the brand wanted to buy the company outright, but they refused.

Snoop and Master P claimed that since Post wasn’t able to buy their company, they came up with a partnership that would not only produce the products but also “treat Snoop Cereal as one of its own brands” and distribute it to stores such as Walmart.

However, this is where they believe they were sabotaged.

“Unbeknownst to Broadus Foods, Post was not on board with their goals and dreams and had no intention of treating Snoop Cereal equally as its own brands,” Crump writes.

“Instead, Post intended to only give appearances that they were following the Agreement.”

The lawsuit claimed that Post breached its agreement with Broadus Foods, as well as defrauded the company and made negligent misrepresentations.

It also claimed that Walmart committed so-called tortious interference — a common law that allows a damage claim to be made against a defendant who wrongfully interferes with the victim’s contractual or business relationships — by going along with Post’s decisions.

The lawsuit went on to claim that both companies also committed civil conspiracy — when two or more parties agree and carry out something against the law to harm a third party — by working together.


Multiple customers have shared their feelings about the cereal on social media.

“I’ve only been able to buy it once where I live. It was really good too. That was last year,” said one user in a post on X, formerly known as Twitter.

“Snoop’s cereal is actually good. I buy it whenever I see it!” said another who posted in response to Crump’s tweet about the lawsuit.

Another X user posted a comment alongside a screenshot of what the lawsuit was about.

“This is wild,” they started their tweet.

“I don’t shop at Walmart much but I have literally only seen this cereal once on their shelves (there were just a few boxes on the very top shelf)…sounds like they were definitely doing them dirty smh.”

“Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs.”

A Walmart spokesperson commenting on the lawsuit told Billboard: “Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few.

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“We will respond as appropriate with the Court once we are served with the complaint.”

The U.S. Sun has reached out to Walmart for comment.

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