The TikTok UMG Ban Has Ruined All Your Favorite Videos. Their Creators Are Fed Up.

Photo Illustration by Erin O’Flynn/The Daily Beast/Getty Images and TikTok

Since music industry behemoth Universal Music Group (UMG) failed to reach a new licensing deal with TikTok last week, thousands of videos using UMG-owned music have been suddenly muted, as the corporation began removing its audios from the TikTok library, including the likes of Drake, Bad Bunny, and Taylor Swift.

Artists on UMG-owned labels, including Tyla, Jack Antonoff, and J Balvin have posted their reactions to the news, sharing feelings of disagreement and stressing the importance of social media in promoting their careers. “Yeah, I mean, my career is over, for sure,” Conan Gray, who gained a following through TikTokkers adapting his songs into viral audios, told Rolling Stone on the subject. “I’m never gonna have a hit song ever again at this rate. No, no, it’s fine.”

TikTok itself has echoed the artists’ concerns and frustrations. In a statement published Jan. 30, the company wrote: “TikTok has been able to reach ‘artist-first’ agreements with every other label and publisher. Clearly, Universal’s self-serving actions are not in the best interests of artists, songwriters and fans.” TikTok declined to comment further when The Daily Beast reached out.

Read more at The Daily Beast.


Source: The Daily Beast

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