WATCH: New ads raise awareness of Israeli hostages ahead of Super Bowl

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(JNS) — Israel kicked off an advertising campaign in the United States on Super Bowl weekend to bring attention to the plight of the 136 hostages still in the hands of the Hamas terrorist group in Gaza.

Ahead of Sunday’s big game in Las Vegas between the Kansas City Chiefs and San Francisco 49ers, millions of Americans are being exposed to the campaign launched by Israel’s national information system in coordination with the Government Advertising Agency.

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The ads are being seen on smart TVs and outdoor signage in large cities, and being heard on a radio broadcast. They are running on the Paramount+ streaming platform, which is airing the live CBS broadcast of Super Bowl LVIII.

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